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STARBUCKS HONG KONG

A 21-day wellness minisite

Starbucks Live Well Journey — a single day's view (Day 19) beside a section cover (Day 7, Eat & Drink)

Starbucks Hong Kong ran a 21-day Live Well Journey — daily content on diet, movement and mind, with Starbucks products woven through it. The design problem in a program like this isn't the page, it's the day. Twenty-one units of content have to stay legible in the same layout while giving someone a reason to come back tomorrow, and the commercial content has to sit alongside the health content without reading as the reason the health content exists.

Fig. 01 / Screen
Eat & Drink week (Days 1–7) — plant-based milk, lighter meals, mindful eating and coffee timing, each day carrying an offer beside the advice
The offer had to sit beside the advice without becoming the reason for it.

That kept most decisions on the side of pacing and hierarchy: how much lands in a single day's view, where the product appears in the reading order, and how typography and imagery carry the difference between advice and offer.

Fig. 02 / Screen
Move week (Days 8–13) — sleep, weekend outings, desk stretches and eye exercises, carried on a warmer palette
The same day-frame holds movement as easily as it holds diet.
Fig. 03 / Screen
Mind week (Days 15–19) — Starbucks at Home, healing phrases as phone wallpapers, tea for focus and a curated playlist
Twenty-one days, one layout — pacing carries the reason to return.
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